The at-bat: Foul ball. Good contact, but it doesn't count.
Client: Southeast Bee Removal, metro Atlanta, GA
Change: Optimized an existing blog post on how old a beehive is
Date: April 8, 2026
Window: April 9 to June 6, 2025 vs. the same weeks in 2026
What we did
Mapped the post to "how long does a beehive last," with beehive lifespan and how to tell the age of a beehive as secondary searches. Rewrote the title and meta description, then rebuilt the headings and FAQ around those searches.
Why we did it
There are a lot of pages I need to cut and do some research on. I don't want to just cut it out of the blue. I need the data to back it up.
What it looked like
- Clicks from Google went from 23 to 66.
- Average position went from 9.8 to 7.7.
- Times shown in Google went from 14,040 to 234,809.
Why it doesn't count
That's definitely a vanity win. Yes, it's nice to be mentioned, but more than likely it's coming from traffic outside of their service area, so it's not going to be an actual customer.
Click-through rate also fell from 0.16% to 0.03%. The post shows up for far more searches, and almost none of those people click.
This is why I talk clients out of starting with blogs.
About the data: these numbers come from Google Search Console. Spring is bee season, which is why the comparison is the same weeks a year apart. The site also moved platforms between these two windows, and the May 2026 core update rolled out during the 2026 window.
Talk to Stephen about which of your pages actually bring in customers.
