I won't and can't guarantee rankings or visibility. But here's what I did, and what I think is helpful.
The at-bat: Base hit.
Client: Southeast Bee Removal, metro Atlanta, GA
Work: Local SEO, Google Business Profile management, website updates and call tracking setup
The problem
About 65% of the site's pages had duplicate title tags, and 41 pages had no meta description. Ten city pages were only half built. Several pages were competing with each other for the same Atlanta searches, and the site's schema had the business marked as a government organization.
The roadmap
Technical first, then pages, then the profile.
- Fixed duplicate titles on 40 pages and missing meta descriptions on 41, along with redirect chains, broken pages and oversized images.
- Fixed the schema and added FAQ, breadcrumb and article schema.
- Set up GA4, Google Tag Manager and call tracking so calls could be measured at all.
- Finished the ten half-built city pages and organized them under an Atlanta metro hub, with blog posts linking into the city pages they support.
- Resolved the Atlanta cannibalization so one page clearly owns the main search.
- Redesigned the homepage and reworked the About page.
- Managed the Google Business Profile, including a posting calendar and written service descriptions.
What moved
- #1 on Google Maps for "bee removal atlanta" at 78 of 81 points on a 9x9 grid covering a 30-mile radius (Local Falcon, September 2026).
- Top 3 for "honey bee removal" at 66 of 81 points on the same grid.
- Spring clicks from Google search went from 515 to 1,378, April to June 2025 vs. 2026.
Over the same summer weeks one year apart (July 9 to September 23), total tracked calls went from 159 to 282, and calls that lasted over a minute went from 11 to 185.
What didn't
Summer clicks from Google search fell 48% over those same weeks, from 2,410 to 1,263. August 2025 had an unusual spike in impressions at low positions, so last summer is a tough comparison. Spring is where the search gains showed up.
About the data: calls are every call tracked through CallRail, from every source, including Google search, Google Maps, ads, referrals and repeat customers. I don't claim all of them came from SEO. Rankings and clicks come from Local Falcon and Google Search Console.
How I work
That's why technical SEO is always so big to start with. That's why a roadmap is vital to follow. Not just an "SEO partner" that sells blogs, guest articles and backlinks.
See how this applies to other bee removal companies on the bee removal SEO page, or talk to Stephen directly.
