Real results.
Real businesses.
See how steady, data-driven SEO helps local businesses and marketing teams turn red grids into green ones - and build visibility that lasts.
From small service companies to growing regional brands, each story shows how consistent, thoughtful SEO creates measurable impact without the hype.
Latest case studies
Are overlapping Google LSA service areas hurting performance?
Back in March, I kicked off a test to answer a simple question: Are overlapping Google LSA service areas hurting performance?The idea was that if two profiles are targeting a similar area, they might compete with each other. So I ran a test across March, April, and May to see what would happen if we removed the overlaps.
Blind AI SEO Optimization vs A Human Touch: Why Human Insight Drives Real SEO Wins
I told AI to optimize one blog post (and simply pasted it in), then spent an hour manually restructuring another, focusing on the question, "Why would a reader care?"
From 3 Clicks to 112: Why Trust-Driven SEO Actually Works
A real-world case study showing how trust-focused SEO grew one service page from 3 to 112 clicks by prioritizing credibility, clarity, and customer trust.
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