SEO CASE STUDIES

Back in March, I kicked off a test to answer a simple question: Are overlapping Google LSA service areas hurting performance?The idea was that if two profiles are targeting a similar area, they might compete with each other. So I ran a test across March, April, and May to see what would happen if we removed the overlaps.

I told AI to optimize one blog post (and simply pasted it in), then spent an hour manually restructuring another, focusing on the question, "Why would a reader care?"

A real-world case study showing how trust-focused SEO grew one service page from 3 to 112 clicks by prioritizing credibility, clarity, and customer trust.